User persona & empathy map template

User personas are semi-fictional characters who represent your current or ideal users, and empathy maps help us understand these users and their behaviours. They also make us consider all the possible use cases for a flow or feature.

This file contains templates for both user personas and empathy maps; they'll save you some time during the research phase of your design process, and they'll help you showcase your findings in a visually appealing way.

💡 Like all of our templates, remember to customise the file with your project's typography and colours.